Conference Address

Professor Bruce Greenwald
Robert Heilbrunn Professor of Finance and Asset Management
Columbia Business School

Bruce currently serves as the Robert Heilbrunn Professor of Asset Management and Finance and the Director of the Heilbrunn Center for Graham & Dodd Investing at Columbia University’s Graduate School of Business. He presently teaches Value Investing, Economics of Strategic Behavior, Seminar in Strategy and Industry Analysis, Globalization of Markets, and Strategic Management of Media. He has also taught Corporate Finance and Managerial Economics.

Previously, Bruce taught as a professor at the Harvard Business School and Wesleyan University. Early in his career, he was a research economist at Bell Laboratories and, for a one-year period beginning in 1987, was the staff economist for the Presidential Task Force on Market Mechanisms (the Brady Task Force).

Prof. Greenwald has been the recipient of numerous teaching awards:

• Columbia University Presidential Teaching Award 1999–2000
• Two time recipient of the Margaret Chandler Memorial Award for Commitment to Excellence in Teaching (1997 & 2003)
• Three time recipient of the Singhvi Prize (1991-1992, 2002-2003, 2003-2004)
• Dean’s prize for course development in the core curriculum

Bruce is the author or editor of several books:

• Competition Demystified: A Radically Simplified Approach to Business Strategy, with Judd Kahn (Putnam Penguin, 2005)
• Economics for an Imperfect World: Essays in Honor of Joseph E. Stiglitz, editor with Richard Arnott, et al (MIT Press, 2003)
• Towards a new Paradigm in Monetary Economics, with Joseph Stiglitz (Cambridge Press, 2003)
• Value Investing: From Graham to Buffett and Beyond, with Judd Kahn, et al (Wiley, 2001)
• Adverse Selection in the Labor Market (Garland Press, 1980)

Bruce has written numerous papers published in journals such as the American Economic Review, Journal of Finance, Rand Journal of Economics, Oxford Economic Papers, Journal of Finance and Accounting, Quarterly Journal of Economics and Journal of Industrial and Corporate Change.

Bruce consults worldwide on a variety of issues concerning capital markets, business strategy, corporate finance and labor performance.

Bruce received the following degrees: from the Massachusetts Institute of Technology, a B.S. and a Ph.D. and from Princeton University and M.P.A. and an M.S.

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